Qwant and Affilizz: a partnership to develop Qwant’s advertising offer

AFFILIZZ ET QWANT

Since January 1, 2024, Affilizz has been bringing its affiliation expertise to Qwant, in order to provide its internal advertising network, Qwant Advertising, with an innovative and efficient automated solution.

24 January 2024
2min

Since January 1, 2024, Affilizz has been bringing its affiliation expertise to Qwant, in order to provide its internal advertising network, Qwant Advertising, with an innovative and efficient automated solution.

Affilizz is a SaaS platform that helps media and content creators make affiliation a sustainable source of income, by providing them with dedicated tools. Qwant is the sovereign search engine that respects the privacy of its users by not collecting any personal data.

The partnership between Qwant and Affilizz, two French tech companies, aims to improve the understanding of users’ queries in order to offer them advertising in line with their search. The ads offered by Qwant will therefore be more efficient and advertisers will be able to benefit from this optimization. The next step in this partnership will enable simplified and automated campaign management.

Since its launch, Qwant has been offering advertising that respects the privacy of its users: it is based on the search context and not on the user’s profile, without any history. Thus, two users who carry out the same search, at the same time, will see exactly the same advertisement, without distinction related to personal data that Qwant does not possess or store.

Through this partnership, Affilizz expands its possibilities of use thanks to a solid technical base: with the media, on social networks, and, within the framework of this innovative partnership, with search engines.

Affilizz brings us its proven expertise with affiliate publishers, so that we can offer a more effective advertising offer, and to optimize the monetization of our site. Affilizz is a trusted European player that complies with the same legislation as ours. It will allow us to continue to offer advertising that respects the privacy of our users, while developing the relevance of our advertising systems.”

Olivier Abecassis, CEO of Qwant

Thanks to Affilizz’s expertise in performance, advertisers will be able to create more effective campaigns on Qwant that are more respectful of Internet users. We are very pleased to initiate this partnership with a very good player in the French tech ecosystem.”

Vincent Alzieu, Founder of Affilizz

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