{"id":904,"date":"2024-01-23T20:51:26","date_gmt":"2024-01-23T19:51:26","guid":{"rendered":"https:\/\/betterweb.qwant.com\/?p=904"},"modified":"2024-03-26T10:00:22","modified_gmt":"2024-03-26T09:00:22","slug":"qwant-et-affilizz-un-partenariat-pour-developper-loffre-publicitaire-de-qwant","status":"publish","type":"post","link":"https:\/\/betterweb.qwant.com\/2024\/01\/23\/qwant-et-affilizz-un-partenariat-pour-developper-loffre-publicitaire-de-qwant\/","title":{"rendered":"Qwant et Affilizz : un partenariat pour d\u00e9velopper l\u2019offre publicitaire de Qwant"},"content":{"rendered":"\n

Depuis le 1er janvier 2024, Affilizz apporte son expertise de l\u2019affiliation \u00e0 Qwant<\/a>, afin de doter sa r\u00e9gie publicitaire interne, Qwant Advertising, d\u2019une solution automatis\u00e9e innovante et performante.\u00a0\u00a0<\/p>\n\n\n\n

Affilizz<\/a> est une plateforme SaaS qui aide les m\u00e9dias et cr\u00e9ateurs de contenus \u00e0 faire de l\u2019affiliation une source de revenus p\u00e9renne, en leur mettant \u00e0 disposition des outils d\u00e9di\u00e9s. Qwant est le moteur de recherche souverain qui respecte la vie priv\u00e9e de ses utilisateurs en ne collectant aucune donn\u00e9e personnelle.<\/p>\n\n\n\n

Le partenariat entre Qwant et Affilizz, deux entreprises techs fran\u00e7aises, a pour objectif d’am\u00e9liorer la compr\u00e9hension des requ\u00eates des utilisateurs afin de leur proposer une publicit\u00e9 en ad\u00e9quation avec leur recherche. Les publicit\u00e9s propos\u00e9es par Qwant seront donc plus performantes et les annonceurs pourront ainsi b\u00e9n\u00e9ficier de cette optimisation. La prochaine \u00e9tape de ce partenariat permettra la gestion simplifi\u00e9e et automatis\u00e9e des campagnes.<\/p>\n\n\n\n

Depuis son lancement, Qwant<\/a> propose une publicit\u00e9 respectueuse de la vie priv\u00e9e de ses utilisateurs : elle est fond\u00e9e sur le contexte de recherche et non sur le profil de l\u2019utilisateur, sans aucune historisation. Ainsi, deux utilisateurs qui effectuent la m\u00eame recherche, au m\u00eame moment, verront exactement la m\u00eame publicit\u00e9, sans distinction li\u00e9e \u00e0 une donn\u00e9e personnelle que Qwant ne poss\u00e8de, ni ne stocke.\u00a0<\/p>\n\n\n\n

Affilizz \u00e9tend \u00e0 travers ce partenariat ses possibilit\u00e9s d\u2019utilisation gr\u00e2ce \u00e0 un solide socle technique : avec les m\u00e9dias, sur les r\u00e9seaux sociaux, et, dans le cadre de ce partenariat innovant, avec les moteurs de recherche.<\/p>\n\n\n\n

\n

“Affilizz nous apporte son expertise \u00e9prouv\u00e9e aupr\u00e8s des publishers de l\u2019affiliation, pour que nous puissions proposer une offre publicitaire plus performante, et pour optimiser la mon\u00e9tisation de notre site. Affilizz est un acteur europ\u00e9en, de confiance r\u00e9pondant \u00e0 la m\u00eame l\u00e9gislation que la n\u00f4tre. Il va nous permettre de continuer \u00e0 proposer une publicit\u00e9 respectueuse de la vie priv\u00e9e de nos utilisateurs, tout en d\u00e9veloppant la pertinence de nos dispositifs publicitaires<\/em>.”<\/p>\n\n\n\n

Olivier Abecassis, Directeur G\u00e9n\u00e9ral de Qwant<\/p>\n<\/blockquote>\n\n\n\n

\n

“Gr\u00e2ce \u00e0 l’expertise d\u2019Affilizz en mati\u00e8re de performances, les annonceurs pourront cr\u00e9er sur Qwant des campagnes plus efficaces et plus respectueuses des internautes. Nous sommes tr\u00e8s heureux d\u2019initier ce partenariat avec un tr\u00e8s bel acteur de l\u2019\u00e9cosyst\u00e8me tech fran\u00e7ais.\u201d<\/em><\/p>\n\n\n\n

Vincent Alzieu, Fondateur d\u2019Affilizz<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis le 1er janvier 2024, Affilizz apporte son expertise de l\u2019affiliation \u00e0 Qwant, afin de doter sa r\u00e9gie publicitaire interne, Qwant Advertising, d\u2019une solution automatis\u00e9e innovante et performante.\u00a0\u00a0<\/p>\n","protected":false},"author":14,"featured_media":911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[14,17,96,51],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qwant-news","tag-fr","tag-news","tag-partenariat","tag-privacy"],"yoast_head":"\nQwant et Affilizz : un partenariat pour d\u00e9velopper l\u2019offre publicitaire de Qwant - Better Web<\/title>\n<meta name=\"description\" content=\"Qwant et Affilizz concluent un partenariat pour d\u00e9velopper l'offre publicitaire de Qwant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/betterweb.qwant.com\/2024\/01\/23\/qwant-et-affilizz-un-partenariat-pour-developper-loffre-publicitaire-de-qwant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qwant et Affilizz : un partenariat pour d\u00e9velopper l\u2019offre publicitaire de Qwant - 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