{"id":1218,"date":"2024-03-06T12:38:42","date_gmt":"2024-03-06T11:38:42","guid":{"rendered":"https:\/\/betterweb.qwant.com\/?p=1218"},"modified":"2024-03-07T14:03:05","modified_gmt":"2024-03-07T13:03:05","slug":"on-decrypte-le-digital-market-act-dma","status":"publish","type":"post","link":"https:\/\/betterweb.qwant.com\/2024\/03\/06\/on-decrypte-le-digital-market-act-dma\/","title":{"rendered":"On d\u00e9crypte\u00a0: le Digital Market Act (DMA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1218\" class=\"elementor elementor-1218\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a7e2340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a7e2340\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53b46f1d\" data-id=\"53b46f1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1a8958 elementor-widget elementor-widget-text-editor\" data-id=\"3d1a8958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Aujourd&#8217;hui marque un tournant important dans le paysage num\u00e9rique europ\u00e9en avec l&#8217;entr\u00e9e en vigueur du Digital Markets Act (DMA). On vous explique ce que c\u2019est, et quel est l\u2019impact pour Qwant\u00a0!<\/p><h3><strong>Qu&#8217;est-ce que le DMA ?<\/strong><\/h3><p>Le DMA est une l\u00e9gislation con\u00e7ue pour r\u00e9glementer les grandes plateformes num\u00e9riques qui exercent une influence significative sur le march\u00e9 europ\u00e9en. Elle vise \u00e0 garantir un environnement en ligne plus \u00e9quitable, ouvert et comp\u00e9titif en imposant des obligations sp\u00e9cifiques aux <em>gatekeepers<\/em> num\u00e9riques.<\/p><p>Le DMA couvre des services en ligne tr\u00e8s r\u00e9pandus, fournis par les grandes plateformes. Il liste aujourd\u2019hui 10 services de plateforme essentiels, qui sont concern\u00e9s\u00a0:<\/p><ul><li>Les services d\u2019interm\u00e9diation (comme les marketplaces, les stores d&#8217;applications)\u00a0;<\/li><li>Les moteurs de recherche\u00a0;<\/li><li>Les r\u00e9seaux sociaux\u00a0;<\/li><li>Les plateformes de partage de vid\u00e9os\u00a0;<\/li><li>Les messageries en ligne\u00a0;<\/li><li>Les syst\u00e8mes d\u2019exploitation (dont les t\u00e9l\u00e9visions connect\u00e9es)\u00a0;<\/li><li>Les services en nuage (cloud)\u00a0;<\/li><li>Les services publicitaires ;<\/li><li>Les navigateurs web\u00a0;<\/li><li>Les assistants virtuels.<\/li><\/ul><h3><strong>Qu\u2019est-ce qu\u2019un <em>gatekeeper\u00a0<\/em>?<\/strong><\/h3><p>Ces <em>gatekeepers <\/em>ou contr\u00f4leurs d\u2019acc\u00e8s \u00e0 l\u2019entr\u00e9e d\u2019Internet sont des acteurs ayant une forte incidence sur le march\u00e9 int\u00e9rieur. Ils sont un point d\u2019acc\u00e8s important des entreprises utilisatrices, afin de toucher leur client\u00e8le. Les <em>gatekeepers <\/em>peuvent \u00eatre \u00e9tablis en Europe ou ailleurs dans le monde.<\/p><p>Au sens de cette l\u00e9gislation, les <em>gatekeepers<\/em> sont les entreprises qui<\/p><ul><li>fournissent un ou plusieurs services de plateforme essentiels dans au moins trois pays europ\u00e9ens\u00a0;<\/li><li>ont un chiffre d\u2019affaires ou une valorisation boursi\u00e8re tr\u00e8s \u00e9lev\u00e9\u00a0: 7,5\u00a0milliards d&#8217;euros au moins de chiffre d&#8217;affaires annuel en Europe dans les trois derni\u00e8res ann\u00e9es ou 75\u00a0milliards d&#8217;euros ou plus de capitalisation boursi\u00e8re durant la derni\u00e8re ann\u00e9e\u00a0;<\/li><li>enregistrent un grand nombre d\u2019utilisateurs dans l&#8217;UE\u00a0: plus de 45\u00a0millions d&#8217;Europ\u00e9ens par mois et 10\u00a0000 professionnels par an pendant les trois derni\u00e8res ann\u00e9es.<\/li><\/ul><p>Le 6 septembre dernier, la Commission Europ\u00e9enne a publi\u00e9 la liste des 6 <em>gatekeepers\u00a0<\/em>ainsi que les services concern\u00e9s par cette l\u00e9gislation\u00a0:<\/p><figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"606\" height=\"404\" class=\"wp-image-1216\" src=\"https:\/\/betterweb.qwant.com\/wp-content\/uploads\/sites\/3\/2024\/03\/dma.jpg\" alt=\"\" srcset=\"https:\/\/betterweb.qwant.com\/wp-content\/uploads\/sites\/3\/2024\/03\/dma.jpg 606w, https:\/\/betterweb.qwant.com\/wp-content\/uploads\/sites\/3\/2024\/03\/dma-300x200.jpg 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure><h3><strong>Concr\u00e8tement qu\u2019est-ce que \u00e7a va changer\u00a0?<\/strong><\/h3><p>Les entreprises d\u00e9sign\u00e9es comme \u00e9tant des <em>gatekeepers <\/em>devront respecter un certain nombre d\u2019obligations ou d&#8217;interdictions pour chacun de leurs services.\u00a0<\/p><p>Ils devront par exemple :\u00a0<\/p><ul><li>rendre interop\u00e9rables les fonctionnalit\u00e9s de base de leurs services de messagerie instantan\u00e9e (Whatsapp, Facebook Messenger\u2026)<\/li><li>autoriser les entreprises \u00e0 promouvoir leurs offres et \u00e0 conclure des contrats avec leurs clients en dehors des plateformes ;<\/li><li>donner aux entreprises l&#8217;acc\u00e8s \u00e0 leurs donn\u00e9es de performance marketing ou publicitaire sur leur plateforme ;<\/li><li>ne plus favoriser leurs services et produits par rapport \u00e0 ceux des vendeurs qui utilisent leur plateforme (auto-pr\u00e9f\u00e9rence) ou exploiter les donn\u00e9es des autres entreprises pour les concurrencer ;<\/li><li>ne plus r\u00e9utiliser les donn\u00e9es personnelles d\u2019un utilisateur \u00e0 des fins de publicit\u00e9 cibl\u00e9e, sans son consentement explicite ;<\/li><li>ne plus imposer aux d\u00e9veloppeurs d&#8217;application certains services annexes (syst\u00e8me de paiement par exemple).<\/li><\/ul><h3><strong>Et pour Qwant, qu\u2019est-ce que \u00e7a change\u00a0?<\/strong><\/h3><p>Qwant n\u2019est pas un <em>gatekeeper,<\/em> mais subit la position dominante de certains acteurs du march\u00e9. Gr\u00e2ce \u00e0 la r\u00e9glementation DMA, Qwant est d\u00e9sormais propos\u00e9 dans la liste des moteurs de recherche sur le navigateur Safari (Apple). Jusqu\u2019ici, notre moteur de recherche ne pouvait pas \u00eatre install\u00e9 facilement par d\u00e9faut sur ce navigateur. Nous avions mis en ligne une extension <a href=\"https:\/\/apps.apple.com\/fr\/app\/qwant-for-safari\/id1645050159\">\u00ab\u00a0Qwant for Safari\u00a0<\/a>\u00bb qui venait contrer notre absence, mais ne rendait pas l\u2019exp\u00e9rience utilisateur optimale.<\/p><p>Cette \u00e9volution va donc permettre aux utilisateurs de Safari, de choisir Qwant en tant que moteur de recherche par d\u00e9faut, directement dans les param\u00e8tres du navigateur.<\/p><h3><strong>Et ensuite\u00a0?<\/strong><\/h3><p>De notre c\u00f4t\u00e9, il est impossible de dire si cette mesure va nous permettre d\u2019augmenter significativement notre audience, mais cette r\u00e9glementation est synonyme d\u2019ouverture sur le march\u00e9 et de transparence. C\u2019est un bon d\u00e9but. Nous suivrons avec attention les effets de cette mesure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aujourd&#8217;hui marque un tournant important dans le paysage num\u00e9rique europ\u00e9en avec l&#8217;entr\u00e9e en vigueur du Digital Markets Act (DMA). On vous explique ce que c\u2019est, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14,17,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On d\u00e9crypte\u00a0: le Digital Market Act (DMA) - Better Web<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui marque un tournant important dans le paysage num\u00e9rique europ\u00e9en avec l&#039;entr\u00e9e en vigueur du Digital Markets Act (DMA). 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